Vermont Public is independent, community-supported media, serving Vermont with trusted, relevant and essential information. We share stories that bring people together, from every corner of our region. New to Vermont Public? Start here.

© 2024 Vermont Public | 365 Troy Ave. Colchester, VT 05446

Public Files:

For assistance accessing our public files, please contact or call 802-655-9451.
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

Coke Now Largest Shareholder In Keurig Green Mountain

Coca Cola is now the largest stakeholder in Keurig Green Mountain, Inc. formerly Green Mountain Coffee Roasters.

In February the two companies announced an agreement in which Coke purchased a 10 percent interest in Keurig.

The partnership is tied to a new single-serving cold beverage system that Keurig has yet to introduce.

Under the agreement Keurig will have exclusive global rights for Coke products that use the system.

In a filing this week, Coca Cola indicated it will exercise an option to increase its share of the Waterbury company to 16 percent. 

Marc Riddick, a senior analyst with Williams Capital Group, a New York investment bank, says Coke has   reasons to increase its stake in Keurig so soon after the initial agreement.

“They end up getting the benefit of the performance of the shares which have been pretty good, so that might be a portfolio management decision on their part. But it also makes  fairly clear to the market place the level of commitment they have in the relationship,” Riddick says.

Riddick says so far Coke is Keurig’s only beverage partner for the new cold single-serve technology.

He says strong partnerships are key to the success of the new system, and Keurig has a good track record with companies it works with on its K-Cup hot beverage system.

“I’ve never heard anything but very positive feedback from the partners,” he says.

Keurig Green Mountain’s cold beverage single-serve system is expected to be introduced in the company’s next fiscal year which begins in October.

Keurig Green Mountain CEO Brian Kelley is a former Coca Cola executive.

Steve has been with VPR since 1994, first serving as host of VPR’s public affairs program and then as a reporter, based in Central Vermont. Many VPR listeners recognize Steve for his special reports from Iran, providing a glimpse of this country that is usually hidden from the rest of the world. Prior to working with VPR, Steve served as program director for WNCS for 17 years, and also worked as news director for WCVR in Randolph. A graduate of Northern Arizona University, Steve also worked for stations in Phoenix and Tucson before moving to Vermont in 1972. Steve has been honored multiple times with national and regional Edward R. Murrow Awards for his VPR reporting, including a 2011 win for best documentary for his report, Afghanistan's Other War.
Latest Stories