Southern Vermont in the summertime is a rich tapestry of theater, concerts and art exhibits.
And this year, many events are being woven together, and presented as the Hills Alive Festival of the Arts, which will run for five weeks.
The idea is to market the arts to appeal to tourists who are here for shopping and recreation.
VPR's Neal Charnoff speaks with Weston Playhouse producing director Steve Stettler about the festival.
Stettler says it has been a great way to appeal to out-of-state visitors who are in the area to take advantage of shopping at places such as the Manchester Outlet Stores.
He also says the State Department of Tourism has contributed funding for national advertising in markets such as Washington and Philadelphia.
