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Public Post is a community reporting initiative using digital tools to report on cities and towns across Vermont.Public Post is the only resource that lets you browse and search documents across dozens of Vermont municipal websites in one place.Follow reporter Amy Kolb Noyes and #PublicPost on Twitter and read news from the Post below.

Does Southern Vermont Need Its Own Brand?

James Walsh
/
Flickr
The High Mowing Farm covered bridge crosses Stowe Brook in Wilmington, where a Denver, Colo. firm has been hired to "develop a brand" for Southern Vermont.

Windham and Bennington counties may soon have a brand recognizable to both employers and tourists, thanks to the Southern Vermont Sustainable Marketing Strategy Project. The project is being paid for with a post-Irene disaster recovery grant from the federal Department of Commerce’s Economic Development Administration.

In March, project organizers hired the Denver, Colo. firm Atlas Advertising "to develop both a brand for Southern Vermont and a sustainable marketing mechanism for employers and tourism entities to utilize in leveraging their collective efforts to yield more effective results," according to a press release published on ibrattleboro.com by Laura Sibilia, director of economic development for the Brattleboro Development Credit Corporation. Sibilia noted:

"The Southern Vermont Sustainable Marketing Project has been named as a high priority project in economic mitigation plans for the announced closure of Vermont Yankee and as a Vital Project in the Southeastern Vermont CEDS due to be released on December 5th."

Atlas will present the results of its initial research at 6 p.m. this Thursday at the Wilmington Town Meeting Room. The public is invited to attend.

Amy is an award winning journalist who has worked in print and radio in Vermont since 1991. Her first job in professional radio was at WVMX in Stowe, where she worked as News Director and co-host of The Morning Show. She was a VPR contributor from 2006 to 2020.
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