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PBS News Hour

How Delta is leaning into AI to help set air ticket prices

Season 2025 Episode 215 | 4m 39s

The next time you purchase an airline ticket online, there’s a chance the price was influenced by artificial intelligence. Delta Airlines is the first major carrier to begin using AI to set ticket fares, the latest development in an industry that’s been experimenting with different ways to adjust ticket prices in real time. Ali Rogin speaks with Reuters reporter David Shepardson to learn more.

Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer Cellular and Cunard Cruise Line. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.
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