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June 2014 Membership Drive Updates

VPR's June Membership Drive is June 10-21 with a goal to raise $325,000, which helps pay for all of the news, music, and conversation you rely on. I hope you'll join VPR or renew your membership today, and check back here throughout the drive for updates.

Update for Saturday, June 21, 12:26 p.m.

YOU did it! Thanks to a last minute push, VPR listeners put us over the top of our membership drive goal! We simply couldn't do it without you. Many thanks to the more than 3,200 people who made a contribution during the drive. Looks like we'll be climbing to the top of Mt. Mansfield after all!

Update for Saturday, June 21, 8 a.m. THE TOP OF VERMONT CHALLENGE

We have $40,000 to raise by the end of the drive at noon today to reach the overall goal and to end the drive successfully. We have amazing incentives to today to help get us there:

  1. We're giving away 2 round-trip airline tickets courtesy of Child/Albany Travel. You don't have to pledge to win (rules here), but we hope you do!
  2. The Top Of Vermont Challenge: if we make the goal today at noon, a group of VPR staff pledge to climb to the top of Vermont - Mount Mansfield - and record a thank you message to our listeners and supporters. Really! We're asking listeners to pledge their support so we can climb a steep hill to meet drive goal of $325,000, so we're pledging to do the same, to climb the steepest hill around and thank you from the summit!

Pledge to support VPR because you listen and value the programming and the public service, but pledge today for your chance to win and so that we have to climb Mount Mansfield for you!

Update for Wednesday, June 18:

Under $100,000 to go! Or, $99,277 to be exact, and we will meet our overall goal. So far, we've received 2,403 pledges. The end is in sight!

A few highlights from the last day: Yesterday, we offered a dollar for dollar challenge between 3 and 7 p.m., which raised $10,000 for VPR, for a total of $20,000!

This morning, our listeners rose to the occasion to meet both challenge goals - 25 pledges by 7 a.m. and 125 by 9 a.m., which brought in an additional $7,500! 

Update for Monday, June 16:

We're more than halfway there! As of this afternoon we've raised $179,093 from 1,884 pledges to VPR! We're we'll on our way to meeting our overall goal of $325,000 by Saturday as long as listeners like you continue stepping up.

We're having some fun today with our first Pet Day! We’re asking you to tell us about your pet when you make a contribution to VPR today.We’re collecting photos of VPR fans from the animal kingdom via Tagboard. To contribute, share a photo of your pet on Twitter, Instagram, or VPR’sFacebook Page, and use the hashtag #VPRpets.  

Plus, when you make a gift today you’ll have a chance to win a $250 gift certificate to Pet Food Warehouse. We’re giving away two more this afternoon.
Update for Thursday June 12:

As of 1 p.m., we have raised $107,875 with 1,070 pledges. We ended yesterday just $5,000 behind our overall projections. On Wednesday afternoon, we had a goal of 15 pledges during Fresh Air and received 18! Then, from 4-7 p.m., we had a goal of 65 pledges and received 47. However, we surpassed our dollar goal for last night by raising $4,212. This morning, we had a goal to raise $7,500; we received $4,619.

Tonight, we'll be giving away four $250 gift certificates to the Vermont Book Shop in Middlebury - one at 4, 5, 6, and 7 p.m.! The earlier you make a gift, the more chances you have to win. Thank you for all you do!

Update for Wednesday June 11:

As of 1 p.m., we have raised $97,089 with 899 pledges. Last night didn't go as well as planned; we had a goal of 100 pledges to receive an additional $3,000, but received 38 . As a result, we ended a little behind our goal for the day, at $19,579 instead of $21,840.

This morning, a dollar-for-dollar match between 6-9 brought in $8,308 that was matched by the Jack and Dorothy Byrne Foundation. 
Update for Tuesday, June 10

As of 1 p.m., we have raised $76,299 towards our overall goal. This includes the 474 gifts for a total of $58,620 that we received before the drive began.

We kicked off the drive with a great morning! We set out with a goal of 149 pledges between 6-9 a.m., and we received 196, raising $12,442!

Tonight, we have a goal of 100 pledges between 3-7 p.m. to receive an additional $3,000 from enthusiastic VPR supporters from White River Junction, and Jim and Nancy Heffernan of Hanover.

Also of note, our first drawing was this morning at 9 a.m. for two iPad minis. Our winners were Jack & DedeO'Farrell of Milton, and Landon Dennison of Hinesburg.

The next drawing is for a weekend getaway for two at Shelburne Farms, which we'll give away tomorrow (Wednesday) evening at 7 p.m. Check out all of our prize drawings here.

Original Post, Monday, June 9:

We've had a great response to our pre-drive effort, with $58,000 raised toward our overall goal already!
Every day, listeners tell us that Vermont Public Radio is more than just a number on the dial: they feel ownership of VPR. And it’s true: VPR is YOUR public radio station:

  • VPR is your companion, bringing you an eclectic mix of news, music, and conversation any time of day or night. 
  • VPR is your lifeline: it’s there when, where, and how you want it: at home, at work, in the car, and on your smart phone.
  • VPR is your community: where you go to connect with your neighbors around issues that affect your life, the arts, and all the news of the day. 
  • VPR is YOUR public radio station – and together, it’s all of ours, too.  

Public service is at the very center of our mission, but we don’t do it alone. We are proud to be funded primarily by our 28,000 members who make up VPR's largest and most stable source of funding. We rely on your financial support, which has allowed VPR to carry out its public service to our community year after year. In a complex world, VPR helps you sort out what matters, making sense from the noise and chaos. We're counting on you to help us meet this important goal by giving what you can today. And thanks!

Michelle leads the team that oversees station branding, marketing, events, communications, and audience services. She joined VPR in 2002.
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