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Where Did Keurig Go Wrong?

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Keurig Green Mountain had explosive growth for many years, but the company has faltered recently.

Keurig Green Mountain had explosive growth for many years as it took over the single-serve coffee market with its K-cup coffee pods and Keurig brewing machines. But the company has faltered recently.

Last week, Keurig Green Mountain announced it would lay off 330 workers after a disappointing third quarter report. Two hundred of those layoffs are here in Vermont, where the publicly traded corporation was founded 34 years ago as Green Mountain Coffee Roasters.

Vermont Edition spoke to Seth Golden, an industry analyst with Capital Ladders, about Keurig Green Mountain's financial developments and their plans for the future.

Patti is an integral part of VPR's news effort and part of the team that created Vermont Edition. As executive producer, Patti supervises the team that puts Vermont Edition on the air every day, working with producers to select and research show ideas, select guests and develop the sound and tone of the program.
Jane Lindholm is the host, executive producer and creator of But Why: A Podcast For Curious Kids. In addition to her work on our international kids show, she produces special projects for Vermont Public. Until March 2021, she was host and editor of the award-winning Vermont Public program Vermont Edition.
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