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Does Vermont's Image Need A Facelift?

Katherine Welles
Some in Vermont think the state's branding image needs to be updated.

There's little doubt Vermont's effort to market itself is successful from a tourism standpoint.

Images of farms, ski slopes and mountains are the first things that come to mind when the state is mentioned.

But lately some are arguing there needs to be more to the image and the marketing behind it, especially when it comes to attracting businesses to Vermont.

They say Vermont's marketing is actually counter-productive because it creates the impression the state has little more going for it than natural beauty.

We'll talk with Patricia Moulton, Secretary of the Agency of Commerce and Community Development, and Matt Dodds with the Vermont Technology Alliance about how the state markets itself and whether our image needs to be updated.

Post your comments or questions below, or email

Also on the program, we speak with Rebecca Grenier about discovering she was a Canadian citizen. A recent change in Canadian laws allowed the Barre native to take advantage of the fact that her father was born in Canada to become a Canadian citizen herself. We talk with her about the process and why she feels this recognition of her heritage is important.

Broadcast live on Thurs., March 12, 2015, at noon; rebroadcast at 7 p.m.

Jane Lindholm is the host, executive producer and creator of But Why: A Podcast For Curious Kids. In addition to her work on our international kids show, she produces special projects for Vermont Public. Until March 2021, she was host and editor of the award-winning Vermont Public program Vermont Edition.
Steve has been with VPR since 1994, first serving as host of VPR’s public affairs program and then as a reporter, based in Central Vermont. Many VPR listeners recognize Steve for his special reports from Iran, providing a glimpse of this country that is usually hidden from the rest of the world. Prior to working with VPR, Steve served as program director for WNCS for 17 years, and also worked as news director for WCVR in Randolph. A graduate of Northern Arizona University, Steve also worked for stations in Phoenix and Tucson before moving to Vermont in 1972. Steve has been honored multiple times with national and regional Edward R. Murrow Awards for his VPR reporting, including a 2011 win for best documentary for his report, Afghanistan's Other War.
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