From all of us at VPR, thank you!!
Our fall membership drive ended in a whirlwind, with an incredible last day that raised over $60,000 in support for the stories that matter and the programming that you love.
We also want to thank our 11,000 strong Sustaining Members, who made a shorter drive possible (8 days compared to a typical 10-day drive). The more Sustainers we have the less on-air fundraising we do each year!
Curious about the details? Read on for some of the stats and information resulting from the drive:
- We raised $278,701, exceeding our goal by more than $28,000 or 11%!
- VPR received more than 3,100 pledges with an average gift of $88.
- Hello 607 new Sustaining Members!
- Click: 31% of pledges were made online.
- Many thanks to those donors who offered a combined $58,000 in challenge dollars for this drive. Challenges help motivate listeners to take action and support VPR.
- We welcomed 850 new members. Of all pledges received, 34% were from new members, a high water mark for VPR and a positive sign for the our future!
- Our "Throw back Thursday" vintage mug offer was a big hit with 468 listeners making a pledge for this one day offer.
Drawing Winners:
- $1,500 Gift Certificate to the Outdoor Gear Exchange
Anne Weatherman of White River Junction - iPad from Small Dog Electronics
Carl and Mary McCuaig South Woodstock - $1,500 Gift Certificate to Northshire Bookstore
Patricia Mattson of Barnard - $1,000 Gift Certificate to Small Dog Electronics
Chris and Mary Anne Johnson of Crown Point, NY - Two Round-Trip Airline Tickets from Milne Travel/American Express
Wendy Lippman of Newport - Two More Round-Trip Airline Tickets from Milne Travel/American Express
John and Penelope Adams of Putney - iPad from Small Dog Electronics
Lindsey and Jeremy Hudson of Colchester
We've made some other changes in the coming year to our membership drive plans (check out our FAQ). As always, we appreciate your feedback about our fundraising efforts and thank you so much for your support and loyalty to Vermont Public Radio!
