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Consumer Confidence Hits Highest Point In Nearly Five Years

"Black Friday" 2011 in Manhattan. Will consumers come out in force this holiday season? Their confidence was high in October.
Michael Nagle
/
Getty Images
"Black Friday" 2011 in Manhattan. Will consumers come out in force this holiday season? Their confidence was high in October.

By at least one measure, in October consumers were the most confident they've been since February 2008, the private Conference Board reports.

Its widely watched consumer confidence index rose to 72.2 from 68.4 in September. According to a statement from the board's director of economic indicators, Lynn Franco, "consumers were considerably more positive in their assessment of current conditions, with improvements in the job market as the major driver. Consumers were modestly more upbeat about their financial situation and the short-term economic outlook, and appear to be in better spirits approaching the holiday season."

Since consumers purchase about 70 percent of all goods and services, their mood is a key economic indicator.

This news follows the morning's other major economic indicators, which included word that private payrolls may have increased last month by about 158,000 jobs.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Mark Memmott is NPR's supervising senior editor for Standards & Practices. In that role, he's a resource for NPR's journalists – helping them raise the right questions as they do their work and uphold the organization's standards.
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